The Code Conference, which is currently held in California, Mary Meeker presented the latest version of her highly anticipated Technology Trends Report. Venture capitalist and partner in the Kleiner Perkins Caufield & Byers fund, Mary Meeker delivers her analysis.
9 technology trends to follow this 2017
- Sales of smartphones stabilized, with annual growth rates declining (+ 3% in 2016, against a + 10% increase in 2017). At the same time, Internet users’ commitment to mobile services, as measured by time spent on the Internet, is on the rise. In 2016, mobile users spent 3.1 hours per day on the Web, compared with 2.8 hours in 2015 (+ 11%). In the space of 5 years, time spent navigating on mobile has doubled.
- As a direct result of this strong commitment to mobile, budgets allocated to mobile advertising are taking an increasingly large part of overall advertising spending. By 2016, it accounted for almost half of advertising budgets in the United States. And for the first time in 2016, advertising spending on the Internet exceeded advertising spending on television, with Google and Facebook sharing 85% of the total. The pictures and voice commands will eventually completely replace the writing, for the sector specialist.
- With its 2.6 billion gamers, casual or regular, the mobile gaming industry, and gaming in general, is booming. Mary Meeker highlights strong parallels between online and fundamental games of an online business. Storytelling, player interactions, data analysis, test and error culture: the skills developed through gaming can be transposed to the business world. Elon Musk, Mark Zuckerberg, or Reid Hoffman, co-founder of LinkedIn, declare to be great fans of online games.
- Pure-players, such as Spotify in the music field, or Netflix and YouTube in the video, have profoundly transformed online media consumption. Lower costs than traditional alternatives, more choices, personalized recommendations, etc., all of which appeal to users. Spotify has surpassed the 50 million active users in 2016, and Netflix has seen the time spent on its platform increased by 669% in 5 years.
- Another great technology trend is cloud solutions. The cloud is today a real accelerator of the digital transformation of companies. And for good reason, companies seem to gradually favor private and public cloud solutions, to the detriment of data centers. Applications stored in the cloud are thus cheaper to develop, easier to adopt but more difficult to secure.
- In China, the fields of entertainment and on-demand transport are booming, and support the growth of the economy. The entertainment sector generates just over $ 30 billion in revenue. Gaming accounts for a little over 70% of the sector’s revenues, the livestream 20%. Another observation is that China is now the most revenue-generating country in the world of interactive games. In terms of demand-driven transport, China is now the world’s largest market. The mobile payment infrastructure available in the country largely explains this advance, for Mary Meeker.
- In India, the Internet penetration rate continues to increase. Estimated at 15% in 2014, it is estimated at 27%, or 12 points more, in 2016. At the same time, the number of Internet users is growing very rapidly, with growth rates exceeding 25% over the past 5 years. In 2016, 355 million Internet users were registered, ie 28% more than in 2015.
- Under the impetus of innovations made possible by digital, the health sector is at a crucial turning point, estimates the investment specialist. At present, nearly one in four Americans own a wearable, 16% more than the previous year. However, 60% said they were willing to share their health data with Google, and 56% with Microsoft.
- Finally, the latest technology trend identified by Mary Meeker, the tendency to buy companies in the sector by other companies, allowing them to change their starting model. The number of mergers and acquisitions in Tech has been increasing since 2013. In 2016, a total of 439 transactions were recorded, compared to 141 in 2015.