Social media marketing has become an important (rather, very important) part of online marketing strategies. Both large companies, multinationals, and SMEs have discovered how social media can contribute to success and growth in all areas of their business.
According to Hubspot, 92% of all entrepreneurs indicated that their efforts in social media have generated greater exposure of their companies, and 80% indicated that their efforts in social networks gave them more traffic. With these data, it is clear that the benefits of marketing in social networks are evident and therefore, should not be ignored by large or small entrepreneurs.
If you are not sure if the marketing in social networks or social media marketing is worth the effort and investment, we explain some of its benefits below. Take note and decide.
# 1 It helps you get to know your audience better
For all businesses, the key to success is to know their customers. Social networks make this easier than ever because they let you know what interests the users have and what they feel most identified with. This allows gathering enough information about the consumer about their tastes and needs, making it easier to meet their preferences and provide the products and services they are looking for.
# 2: Better customer service
Social networks allow companies to use their profiles to support, expand information or resolve doubts about their potential customers or their customers, instantly.
Maybe if you are a large company you may already have a customer service department, either by phone or via e-mail. Even so, the possibility provided by social networks for immediacy is a real wonder.
In the case of SMEs, being able to offer support or customer service through a Twitter profile, for example, or Facebook is very economical since you will not need a large department, but with a good community manager it would be enough.
In short, customers are increasingly demanding and impatient and want to be sure that if they have a problem, they will receive help quickly and efficiently. And social networks are a good tool for companies to give this type of support.
In addition, this “public” attention (using the walls of different social networks) will also allow other users to see the quality of the service provided by the company. Another added advantage that can help you attract new customers.
According to Forbes, 71% of consumers who receive a quick response on social media say they are more likely to recommend the brand to others.
# 3 Easy dissemination of content
Social media marketing should always play an important part in any content distribution plan. Nowadays, with the help of social media, companies can spread the word with a single click. Social media represents, without a doubt, a huge portion of reference traffic on the web, which means that you have to get the most out of it.
It is proven that a product must be shown 6 to 8 times before a customer decides to make a purchase. Fortunately, with social networks, this repeated exposure is easy and economical. With the different publications, you can remember our portfolio of products and services and the benefits that can bring. eye!
It is very important, in any marketing strategy in social networks, not to fall into spam.
# 4 Greater web traffic
When you share content on social media, you are giving users a reason to click and direct them to your website. Without social media, this simple action is limited to:
- Search by organic traffic. That is to say that they find us by keywords.
- Direct traffic. That is users who are already familiar with our brand.
Quality content generated on the blog, for example, from your website and shared on social networks where you have an active and careful online presence, will help you generate more traffic and, therefore, greater conversion opportunities.
# 5 Improve SEO positioning
SEO requirements are constantly changing. The objective of natural positioning is for companies to occupy the top positions in the search engines for certain keywords.
Appearing in the Top 1 is the most and, that is why it is there, where the most envied companies in each sector are really.
Your business, however small it may be in that Top 10 of the Serps, but for that, you have to work hard positioning, not only on page and off page, you also have to give a lot to what is called social SEO, it is said, the one that comes from social media.
By the way, one of the great social networks that will help you mainly for SEO is Google+, so do not miss the opportunity to create a profile, and have it well taken care of, with a good description, upload images and update of contents. Also, if you have a local business, request the Google Maps tab.
# 6 Reduce costs
If you want to reduce costs without giving up marketing strategies, social networks are the perfect platform. They allow you to reach thousands of people who are looking for your products and services and you can easily find them by sorting by interest. Facebook, Twitter, LinkedIn, Instagram, Google+, etc. allow you to promote and share content without cost.
Of course, it is true that advertising campaigns are an essential marketing strategy in social networks to achieve our goal and increase our visibility in a shorter period of time.
We can direct these campaigns to a more specific audience, which we can segment, by charges, interests, sex, age, demographic data, etc.
# 7 Increase your level of influence
As more followers are acquired in social networks, the level of influence increases. If users talk about you in the online world, your reputation and that of your company will grow which will help the appearance of new users and potential customers.
Interacting with other influencers on Twitter or any other social network will increase your authority and reach and also get others to become natural ambassadors of your brand. Of course, for this to happen it is important that the content you share is valuable and provides interest for users.
In short, the marketing in social networks or social media marketing can be very beneficial for all types of companies. The issue is that you have to know how to manage it. And if you do not know or do not have time, it is also advisable that you hire a digital marketing agency.