Analytical, analytical and analytical. Without measurement, there is no worthwhile SEO strategy. How are you measuring performance? Do you have doubts about where to start?
We leave you 9 key performance SEO metrics that will give you positive effects.
Currently, any web page needs a type of tracking. It’s not about being a stalker, it’s about making sure we’re making progress in SEO. Especially when we establish a content calendar, a long-term strategy that does not usually produce immediate results but, without a doubt, it must be followed carefully.
While there are different areas to follow-up, here we leave you a “chop” of key SEO metrics at a general level to track and keep the strategy on high.
Main KPIs to measure the impact of your SEO
1. Pages indexed by Google
It’s an essential SEO metrics, since the direction of the strategy, depends on it. In order to help Google in its classification, a good practice is to position a specific keyword on each page, since the more pages Google has indexed, the more keywords we can classify in the search results, which would mean that our website is relevant as a whole.
2. Search queries in Google Search Console
So we can see how many queries our website is showing, with a breakdown of the number of impressions (since it not only takes into account the results of the first page), clicks, CTR, and even the average position we have occupied, and the variation of all of them with the previous period.
All this taking into account the results of the first point, because from here and other tools come into play, such as Analytics.
3. Keyword ranking
A separate keyword ranking does not give us much information apart from the positioning of some keywords for which our website is being displayed. Therefore, it is necessary to compare the position with the traffic generated and the volume of results that are displayed in search engines.
The best strategy is not always to focus all the efforts on those that are first positioned, but to take into account what volume of traffic and how much competition they have. The key is in the balance and in the needs of the buyer people.
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4. Keywords that are giving us traffic
This SEO metric is a bit difficult to measure but there are some tricks to find out.
Among them the analysis of landing pages by organic search and the number of visits they receive, as well as their bounce rate, which in this case, will tell us if the content is relevant. Who better than ourselves to know which keyword we have positioned on a page?
5. Brand exposure
The brand is also an important part of SEO, so it always has to be included. What would happen to us without the brands?
If we do not position our brand, we will have two problems.
On the one hand, a war more complicated by those keywords that bring traffic, and on the other, because once someone has found us by a keyword, they will always decide to return to us for who we are.
Besides, of course, it will help us know how our reputation is. For all this is why it is necessary to have a good presence in the SERPs for our brand. Making multi-channel funnels with organic brand and non-brand keywords will give us very good ideas about the way in which visitors come and go from our website.
6. External Links
The Link Building is not yet dead, nor does it have any signs that it will be done soon, so the number of links we receive will influence our authority and affect the position ranking. The impact can be both positive and negative, which is why it is one of the factors that most need to be taken care of when we start an SEO strategy.
In addition to being natural, they have to cover relevant topics and content on our website, so we can prove to be leaders in the sector. The higher the quality links, the stronger our website will be.
7. External domains that link us
Linking ten pages of a single domain can be suspect, while linking ten different domains can make us gain authority as referents, with the added this time of giving more importance to the domain rather than the pages. All this as long as those domains are for the search engines 😉
8. Internal Links
We understand the internal links as links between the pages of our website, that is, Link Juice.
For example, if we write about a topic, it is important to link to another complementary resource of the same theme, and whose relevance is great. It is not about linking pages without any sense, but there must be a coherence and distribution strategy to tell Google which pages we want to crawl more frequently.
To summarize: on the one hand, we will distribute authority and improve the user experience, and on the other hand, we will make Google crawl the site in an easier and better way, getting a higher indexing and starting to show us in more search queries, as we have seen before.
9. Links to external web pages
Although some people claim that it is a bad practice, since it can be considered as giving away part of our SEO authority, the truth is that it can have a positive impact on the ranking of results. The reason is very simple since Google wants to classify the web pages that provide value to the person looking for them.
If our web page is the center of information on a specific topic, it means that we refer to the various resources that cover those needs of the users, being, therefore, content of value for them.
However, it is a tactic that must be taken care of, since on the one hand, we do not want our visits to leave our website, but on the other, we want to provide them with the necessary resources when appropriate.
Understanding these SEO metrics and putting them into practice we will be able to optimize our content strategy to obtain a higher ranking of specific keywords, as well as discover new opportunities.
Because it is always important to have a reference … Go, go, go!