Social media and social networking is an excellent way to promote a new product or service. To promote a product on social media, an effective marketing strategy is a must. With millions of people connecting every day to social media platforms like Facebook, Twitter or Instagram, social media marketing has become the biggest showcase in the world. You should be very creative if you want to gain competitive advantage and reach as many potential customers as possible.
Depending on the demographics of your customers, there are certain strategies you may find more effective than others in promoting your business and products on social networks.
In this post, you are going to know some of the ways to promote a product on social media.
Promoting a product on Facebook
Due to algorithmic changes every day, it is more difficult to get exposure on Facebook. You should always be aware of the content that your audience is most fond of. Because the more you share and promote the relevant content on Facebook, the more you are going to appear on the news feed.
So remember that what worked a year ago might not give the same results today.
Create a contest:
Creating a contest on Facebook is the most effective way to analyze the buyer’s persona of your ideal customer. A Facebook contest is a creative way to introduce and publicize your products or services to new potential customers. But a contest only works if there is a participation. To get the best return on your investment you need the users to comment and share the post. The more people involved, the greater the scope of the contest and the more exposure your business will have.
Publish photos and videos of the product:
People are more likely to share or comment on a social media post which is accompanied by a high-quality image or video. Be creative and demanding and publish only your best photographs and of course accompany them to a link to your online store.
To get more engagement you can ask questions to your followers in a comparative way. For example, if you have an online fashion store, you can post photos of two different looks and ask your audience which ones they like the best.
Use Facebook Live:
This is one of Facebook’s latest features that lets you easily stream live content to your fan page. Use Facebook Live as a way to interact directly with your customers. You can ask them questions or ask for comments about what they think about your products. This can give you ideas for your next marketing campaign.
Create Facebook ads:
The above options are free, but if you want to go one step further you can create an ad to reach more potential customers. Facebook ads have many targeting options so the chances of getting new customers are very high.
Promoting a product on Twitter
Life moves much faster on Twitter. You only have 140 characters to share your message so you must be concise and to the point.
Suggested Read: Twitter Character Limit Expanded to 280 Characters
Create a hashtag:
Create a unique hashtag for launching your new product. This way your followers will be able to find it easily and also is a way to categorize your brand between the amount of information that is shared on Twitter.
Tweets with links:
All your tweets have to carry a link to your landing page or product page so your potential customers can buy it. With some tools like bit.ly you can know the number of clicks on the links and know if your strategy on Twitter is being effective or not.
Involve influencers in your conversations:
Influencers are people who fit into your target audience and who have a large following. By retweeting your tweets and tagging them in your posts can greatly increase your reach.
Promoting a product on Instagram
A picture is worth a thousand words. This is one of the reasons why you should include Instagram in your social networking strategy.
Create an Instagram business profile:
Under Facebook’s umbrella, Instagram’s business profiles offer a multitude of new tools and analysis that are not accessible to individual accounts.
Create a contest on Instagram:
The contests and sweepstakes on Instagram are becoming more and more popular, even more so than on Facebook. Use them in your favor to increase your visibility Instagram and get new followers.
Offer a discount:
Encourage your followers to share photos using your product to get new discounts in your store. This will help you to improve your online reputation as other users will be able to check the testimonials of previous clients, which will increase their trust in your business.
Choose relevant hashtags:
Choosing the right hashtags will help you reach a larger number of users who are not yet following you. Remember to use them in all your posts to promote your product.
This is the latest Instagram update. You can share images and videos for up to 10 seconds that will disappear from your profile after 24 hours. By Instagram stories, you will encourage your followers to check your profile to find the latest articles and useful information about your product.
There are many other ways to promote a product on social networks. Please feel free to share your insights in the comment box below.