Everybody wants to have a presence on the web and therefore more and more people are wondering how to create a blog.
With a blog, you can express your ideas, expertise and even yourself in a unique way. You can help others with problems you’ve overcome, establish yourself as a growth hacker, a guru, and even make money.
So you want to create your own blog. That’s great!
However, in case you are getting into this world, there are more things you should know apart from how to create a blog.
So instead of calling this a ” step-by-step guide,” we’ll call it ” everything a new blogger should know .”
WHAT IS A BLOG?
Before immersing ourselves in the topic of blogs, we must clarify what is the difference between a website and a web page. We begin by saying that they are not the same. Since a website is a compendium of web pages that usually have a relationship with each other.
In other words, a website is a folder on the web full of documents. While a web page is one of these documents, a website can contain many web pages.
Now, answering the initial question, we can say that a blog has been a website with dynamic content. Which means that its content is constantly updated in the form of ” post “, “articles” or ” publications “. Which usually touch a specific topic, be it a news, a cinephile critic, a musical recommendation, recipes, information, personal anecdotes, etc.
The main feature of a blog is that it allows interaction with its users, being these those that give life to the blog, by tracking publications, comments in each post or even sharing articles and creating comments.
WHAT IS A BLOG FOR?
As we have just mentioned, a blog is made up of articles that are constantly published, which are organized chronologically on the main page of the blog. It should be noted that, following the order of ideas that we had at the beginning, a blog is made up of several web pages, either by articles, publications, sections, categories, etc.
Now, why would I create a blog? The answer is given in one word, and it is ” expression .” That’s right, a blog serves to express us and give our opinion on a specific topic or several at a time. Understanding also that the simple fact of communicating a news or even giving information with a proper letter is a type of expression.
In addition to expressing ourselves, whether, with writings, images, videos or even audios, we can interact with our readers or visitors. So we could be in contact with a whole web community and exchange points of view about a specific topic.
WHAT DOES IT TAKE TO BE A BLOGGER?
A blogger is a person who manages a blog and therefore publishes very often.
We can say that a blogger is a subject that expresses himself and his blog is his window or his stage.
In case you want to become a blogger, you just need to have a knowledge and a point of view about one or several topics. Also, it is necessary that you know how to communicate through writing since texts are the common factor in a blog. Without forgetting, of course, the main character of this article, ” the blog “.
These aspects that we have just seen are the most relevant. Now let’s talk about the less relevant, such as age, nationality, geographical location, professional level, religion, race, and gender.
In other words, a blogger can be anyone, anywhere in the world. You only need to have knowledge about the subject, a point of view and a blog.
WHAT IS THE ADVANTAGE OF HAVING A PRESENCE ON THE WEB?
The web is a window with global reach, this being its main advantage. So if we want to be read anywhere in the world, our main objective would be to have a presence on the web. What would not be possible in case of not having a blog?
The truth is that the reasons for having a website are varied, either because people want to express themselves, share, or even want to do business. The advantage is that for each and every one of these objectives there is a type of website, the detail is in knowing how to choose the indicated one.
A clear example of what we have just said is the people or companies that seek to sell their products through the internet. To achieve this, the person or company must have a sales website or be part of one, such as Amazon, Samsung, eBay, among others.
Likewise, if what they want is to share their opinion with the whole world and also to exchange points of view, their address points to a blog. Which leads us to ask ourselves the following question: How to create a blog?
HOW TO CREATE A BLOG STEP BY STEP?
As mentioned from the start, this article works more like an encyclopedia for new bloggers, than as a step-by-step guide. However, it is clear that the main objective is that you know how to create a blog. Now, to explain this process without leaving out some detail, it is better to organize the steps to create a blog in three main stages.
- Design and creation
The three stages make up a chain that results in a successful blog, where each of them has the same importance.
FIRST STAGE: THE APPROACH
Initially, I told you what a blog consisted of, concluding that a blog is, among other things, a website that deals with one or several topics. That said, even if it is a set of topics, it is fair and necessary to identify what is the focus of our blog. In this way, we would be able to focus on the content, as well as on our target audience. For example, the objective of this blog is SEO, without leaving behind digital marketing points such as SEM, Social Media, Web Design, and Technology.
At the same time that we define the content of our blog, we will be able to identify our average audience or public itself. In this way we could focus on a specific audience, and thus be able to attract, maintain and increase the number of visitors. You see, writing for boys between 13 and 17 is not the same as for adults between 25 and 35 years old.
SECOND STAGE: DESIGN AND CREATION
This is perhaps the most crucial stage of all, and here we will touch on several important points, such as the different platforms for creating blogs. Although our first point to touch will be the appearance of our blog.
In the sense of design and appearance, there are a couple of things that we must take care of and take into account. One of them is knowing that the first impression IS IMPORTANT! In fact it is so important that almost 50% of your visitors will make the decision to stay or leave if they have a good or bad first impression.
These are some tips to make your blog have a good design and a first impression of luxury.
ELEMENTS THAT USUALLY ATTRACT ATTENTION
At the moment you are designing your blog you have to take into account that there are elements that attract more attention than others. A clear example, are the elements that I mention below.
NAME OF THE BLOG AND LOGO
When creating the name of your blog you have to try as much as possible to match the domain name or web address. That is, if your blog is called ” Attractive Elements “, the ideal would be that your domain name was ” elementsatractivos.com “. On the other hand, there is also the importance of creating a logo, which must be allied with the theme and focus of your blog.
NAVIGATION MENU AND SECTIONS
An important aspect of the design is the comfort and something that usually makes the most comfortable websites is the navigation menu. One recommendation for this is to create a section where your users can find the publications by the publication date. Also, you could create a ” contact ” section, containing your data and another one of ” topics or categories “.
This aspect, like the navigation menu, depends largely on the platform you are using to create your blog. Next, we will see the most used today.
However, if you have no idea how your blog should look, we recommend that you take a look at the blogs on related topics. So you can get a slight idea of the appearance that yours should have.
SIZE AND VIEW OF YOUR TEXTS
There are blog designs that allow you to see each article on the main screen, as well as others that take you to a web page dedicated exclusively to each article. In both cases ( more for the first than for the second ) it is recommended that the texts do not exceed 1000 words. On the contrary, it is advisable that each article be around 500 or 600 words, but always keeping in mind that each entry must make sense from start to finish and it is better to write 300 words of quality content than 800 with padding.
PLATFORMS TO CREATE A BLOG
In these moments, there are several platforms that we can use to create our blog. Let’s see 3 platforms highly recommended for their ease of use and design quality.
WIX is one of the most popular, simple and modern platforms to create and mount blogs for free.
These are the steps to make a blog on WIX.com.
- Step 1: Click on the ” Start now ” option on the WIX home page and register with your email and personal password.
- Step 2: Select the type of site or web page you want to design. In this case you select ” Blog “.
- Step 3: Then you must press ” Start now ” and again, choose one of the templates in the gallery.
- Step 4: To customize your blog, click on ” Edit this website ” at the top. Once here, you can add and remove items according to your preference. You can also change the appearance of the template and add sections or categories.
- Step 5: After you have edited it, you click ” Save ” in the upper right corner. Once you have done it, there will be an emerging advantage where you can edit the name of your blog in the URL.
- Step 6: Finally of the to ” Publish ” and ¡listo !, anyone can access your blog with just enter the respective URL.
Blogger is a platform designed by Google, to create blogs for free, using the HTML language ( like WIX.com ). In it, you can use some of its predesigned templates or create your own image from scratch.
One of the main advantages of Blogger is that being owned by Google, your blog may have an audience and SEO ranking higher than other platforms. If you liked the little we have told you about it, you will not cease to be surprised once you start using it.
These are the steps to create a blog on Blogger.com.
- Step 1: You must register on Blogger.com with an email and a personal password. In case you are already registered in some other Google service, you will only have to login with the same data.
- Step 2: Once registered, you go to the main page and give it where it says ” New blog “. Then you must insert the name of your blog and its address.
- Step 3: After this, you can select any of the available templates.
- Step 4: Finally click on “Create a blog ” and that’s it! Your blog will be available on the web.
WordPress is undoubtedly the best platform to create a blog and has two modes. The first is WordPress.com, which is very similar to Blogger and WIX. The second and in which we want to focus is an XCMS that you can buy for free on WordPress.org.
This program has been a content management system, as well as Drupal, Joomla, osCommerce, Mambo and others. The WordPress case is that he is designed almost exclusively for the creation of blogs. Having as an advantage that it is compatible with all hosting servers and has an interface that does not require much knowledge in the area.
HOW TO CREATE A BLOG WITH WORDPRESS?
Unlike Blogger.com, WIX.com and WordPress.com, which are platforms with online service, the WordPress CMS requires the user to cover hosting and domain expenses.
To clarify the matter a bit, here we go with the steps to create a blog with the WordPress content manager.
STEP 1: ACQUIRE A DOMAIN AND A HOSTING
A domain name has been the name by which users can identify a website, in our case it is www.peeptheworld.com. A clear example is that of the well-known social network YouTube, where “Youtube.com” is your domain name.
On the other hand, we have the hosting service or web hosting, which allows a website to be available to everyone on the internet.
Now, to contract both services it is necessary that we contact a domain registrar and a WordPress hosting provider. However, there are providers who offer the registration of a domain within the same plan as is the case of MrDomain , RAIOLA Networks , among others.
STEP 2: INSTALL WORDPRESS
After making the purchase of both services, we will receive an email in our email to proceed with the installation of WordPress. This email contains a link, a username, and a password to access the desktop or also called ” back-end of the blog ” in WordPress.
STEP 3: MAKE ADJUSTMENTS AND INSTALL NECESSARY PLUGINS
Once we have entered, we can make any modification that we want in the ” Adjustments ” section. All within an interface that is quite simple, you only need to read each of the boxes and options.
Among the settings, we recommend removing any plugins, theme, web page and web page that comes pre-installed with the program. In this way, we can enjoy a fully customized content manager.
After this, we can install any plugin ( add-on ) or theme we want. For this, we can search for all the free WordPress themes and plugins.
STEP 4: START PUBLISHING NON-STOP
You may need a little help with the installation of themes and plugins. For which you will not have to worry since there are numerous tutorials on the web that will guide you without problems to see the best WordPress plugins.
In step number 4, we will have created our blog and we can access the menu manager and other editing accesses that WordPress allows. As well as we will be able to begin to publish our articles or publications and to put them reach of the web.
STAGE 3: THE LAUNCH
Have you already forgotten about the 3 main stages to create a blog? At this point, we return to the third and last of them.
At the launching stage, the rental of the hosting and the domain name are also included, only in this sense the free platforms ( Blogger.com, WIX.com, WordPress.com ) do not require it.
Once we have managed to launch our website, with any of the existing platforms on the web, comes the maintenance stage. This is not a stage in itself since it is a permanent process and it requires all our will to achieve it successfully. So, whatever our performance in it will define whether our blog is successful or not.
So, as a final recommendation, I tell you never to abandon your blog and always accompany it with all your enthusiasm. Remember, a blog is personal content and is your expression and your point of view on the web. So give it a lot, do not stop publishing, do not stop expressing yourself and above all, do not stop growing on the web.