Do you have a website to promote your business, your brand or your products/services, but you are unable to get your visitors to become customers?
In this post, you will discover how to get the most out of your website and get it to generate more sales so that your profits (and your reputation) increase.
Having a web page does not mean that you are already visible in the search engines.
I have to tell you that creating a business through the Internet is not easy. And with this, I do not want to demotivate you. I want you to understand the importance of doing it correctly.
That’s why I’m going to tell you about the requirements that your business website must meet to generate more sales opportunities and not make the mistake of making a simple showcase page.
How to generate more sales opportunities with your website
1. A visual image beyond what is simply beautiful
You enter a web page and the first thing that impacts you is the visual appearance. Yes, it’s true and that’s why it’s important. So it has to be attractive and visually pleasing.
But the design should not be reduced to just that. The colors, structure, and elements used must have a strategic function within the page.
The purpose of the design should be to guide the user’s view towards the most important sections and to guide it throughout its navigation.
The way of distributing the components (texts and visual elements), the typeface, the colors … also affects readability.
For the site to be easily readable, the user has to perceive the information quickly and get an idea of the web with little work.
All this ultimately results in the user experience, which is so important nowadays where patience and attention are getting smaller.
Now, is it only the appearance that must be well configured? Of course not. There are other aspects that creativity does not cover, such as technical configurations.
2. Technical requirements, what is hidden behind the design
There are technical requirements that have a direct effect on the user experience, such as:
- Configuring links to work correctly
- Load times
- Sitemap ( web map ) optimized
- Adaptation to all devices ( responsive site )
But also, there are other important aspects that are not visible to the user but in the face of Google:
- Selection of a suitable hosting
- Security of the page (configuration of the address https)
- Quality of programming
- Verification of the operation of the web in devices and browsers
- Optimal weight of the web
- Aspects of SEO positioning
With this, I want to convey the importance of having a website not only with a good visual design but a platform that really works.
3. Effective messages: the power of words
Like visual content, written content must also be configured strategically. And is that each message says something different from you or your company.
All messages must follow the same line. There has to be consistency because otherwise, it can cause ambiguity and mistrust on the part of users.
Writing is an art, the art of combining in your texts:
And if you manage to merge all these features into your messages, you can quickly connect with your audience, which will increase business opportunities.
4. A blog, how to keep your website alive
This is something I tried to explain to my uncle. He intended to “disengage” from the page once it was made.
Let’s say that as he proposed the website was to meet the first 3 requirements that I just told you. But…
What about the updates on the page?
Of the opportunities to be found online when they search for terms related to your services?
Of the natural positioning in the search engines?
How to show that you understand a specific topic?
For all this, it is important that you build a blog, that you work and update on a regular basis.
5. The conversion, an unusual element in many websites
It is not strange to find websites that attract a lot of traffic and that, however, only a small percentage finally ends up becoming potential clients.
How frustrating! Do not you think? It is. Besides being a great loss of opportunity.
The way to solve this problem is to include different conversion elements throughout the web page. The idea is that you can get the contact information of the users who enter.
So that from there, you can establish a more direct relationship with visitors likely to become sales opportunities ( leads ) and finally customers.
To gather that information you can add:
- Free resources: guides, ebooks, videos, demonstrations, tests, consultancies, etc. This type of resources you can place (promote) in different ways, such as:
– Adding a call to action (CTA) at the end or on the side of a blog article, or another page of the web.
– Including a tab of ” free resources ” in the menu of the site.
– By means of an activated pop-up so that it jumps in a moment and a concrete part of the page, as long as it is not annoying for the user.
- Contact forms. So users can send messages directly.
The minimum you should ask for is an email and a name. Although it will depend on your goal and what you offer in return.
One last tip
You may have noticed that for a web page to give results, it is necessary to give it strategy, dedication, and perseverance. This is what makes the difference in the results between an optimized website (in all aspects) and another that is not.
The key to a website to generate more sale is the combination of strategy, marketing, programming and graphic design. Conditions that not all pages comply with.
So you have a great opportunity to position yourself above them.
And you? What more requirements do you think a website should have in order to generate more sales? With what barriers are you on your website?