Years ago I used Facebook groups to connect with my students or to share with other professionals like me. I do not lie when I tell you that in my personal newsfeed I see more group content than my own friends or brands.
I have decided to create this guide to help you understand and exploit this free Facebook functionality with your businesses.
Types of Facebook Groups
- Community-style groups. There are communities of neighbors that have their own groups through which they communicate with neighbors and promote their services or comment when they find lost goals.
- Groups for students of online or face-to-face courses. These are my favorites, I have 4 groups, one secret and others more open and massive. Through these groups, I help the professionals with their daily doubts.
- Groups of online tools. In these Facebook groups, the team of tools shares novelties and responds to users’ doubts.
- Thematic groups. These groups are created to exchange opinions and share with other professionals alike. Example: Share Business Ideas Group, I confess that through this group I have found suppliers that today work with my consultant.
How to use Facebook groups that are not yours in the right way
You must read Facebook groups privacy before joining it. As you can imagine, the free features and tools will always end up being misused by some people. I have had to put the functionality of previously approving publications because people try to constantly promote their stuff.
What you should NEVER do in Facebook groups that are NOT yours
- Publish to SPAM promotions of your products and services. If you want to promote some product of your company, you must contribute or demonstrate that whatever you sell in the relevant group will actually solve problems of the users of the group.
- Ask for help constantly in groups without a please or without education.
- Ask questions that have nothing to do with the theme or purpose of the group.
- Do not share your affiliate links in Facebook groups that are led by other professionals unless you ask them or you can share an offer that will help those in the group.
What you CAN do in Facebook groups that are not yours
- I have met exceptional professionals because they always contribute proactively to the groups in which I participate. Remember that a Facebook group is synonymous with HELP and SHARE. This means that you must contribute your knowledge whenever you can, but always based on real experiences.
- Be honest always and share real experiences.
- Share your positive and negative experiences with examples for others to learn.
- Ask for opinions when you find yourself stuck and do not forget to always thank.
- Use shortened links to measure if your strategy is really working.
Guide to creating your own Facebook group successfully
To help you create a successful group I will share all the steps you need to take to create something powerful.
1. Define what type of Facebook group you want
- An open group to boost your visibility and enhance the theme in which you deepen and in which you want to position yourself.
- A closed group that will grow little by little and through which you will share relevant things; And, above all, a group that you will have to energize so that it does not remain dead.
- A secret group (that does not appear in search engines) to create an exclusive community of users. This is what I use for my online courses.
2. Create your group and configure the basics
When you choose the option to create a new group on Facebook you will have to complete several fields and prepare some content that I detail below:
- Go to facebook.com/groups and click the green button to create a group.
- At the time of creating the group, you will be asked for the name, first members, and type of group.
- Then you will be asked for the type of icon you want.
- Create the header of your group (here you have the social media measures always updated ).
- Create a welcome post for your new users and set it aside. Use an attractive image and share a text detailing the most important, here you can even ask the users to introduce themselves.
- Create the description of your group.
- Create a coexistence policy for your group and share them in the description section.
- Include the keywords related to your group if it is open or closed.
- Define the location of your group. This will help you get more members in your group if it is open or closed.
- Upload a first video or relevant content before opening your group.
- Remove all initial messages from your group before launching them. Example: change of type of group, change of name, etc.
How to make your Facebook group more dynamic
To dynamize a group is essential to be able to take advantage of this functionality that Facebook offers us for free. I would like to share some tips to energize your group:
- Defines a frequency of publications
- Create a content strategy. Some professionals who have groups choose to assign a goal to them some days of the week. Example:
- Reflection Sunday
- Monday Motivation
- Networking Wednesday
- It exploits the formats of contents that the groups offer us:
- Upload content type PDF’s
- Upload videos
- Make a Facebook Live
- Create a note/document just like if you had a blog
- Create an Event
- Ask recommendations to your members
- If you notice that there are no movements in your group publish experiments, experiences or even opinions to arouse the interest of your users.
- Respond quickly to the doubts of your users and be honest when you do not know something.
- Surprise the members of your group with exclusive and relevant content. Example:
- A Facebook Live to show something interesting live
- A Facebook Live to answer questions
- Videos tutorials to answer the doubts of your clients
- Reward the most active members of your group. With group analytics, you can know who they are or you can also use Grytics.
Facebook group analytics [Measure and improve]
If you want to improve and manage your group optimally you must measure all your actions. Facebook group analytics are very interesting to make decisions.
Through analytics in groups of Facebook we can see:
A summary of results
Here you will find:
- The total posts, comments, and reactions
- Active members of the group per day
- The most active days
- The most active schedules
- TOP publications; The interesting thing is that you can see the total of comments, likes, and visualizations of the post.
With more active days and schedules, you can improve your content strategy.
Here you will see:
- The 10 most active members
- The age and gender of your members
- Top cities and top countries where your members are
Graph with the growth of the members of your group
The best thing is that you can download in an EXCEL the information of your group and in the part of publications you can see the visualizations of each of them.
I hope this guide helps you to exploit free Facebook groups
Any questions leave me a comment.