New Customers! Everyone loves them.
Imagine a world where you could have a constant and consistent arrival of new leads to you.
It seems like a dream, right?
Well, it has its trick: one of the best ways to create a permanent channel of quality leads is LinkedIn.
Now you start thinking, “What? Social networks again? “. But wait a moment. While social networks are generally a good source of leads, LinkedIn is an incredible source of it for business.
If your brand is not yet looking for new clients on LinkedIn, now is the time to start.
In this post, you will learn 5 ways to use LinkedIn to get more customers.
#1. Share your content
LinkedIn has about 450 million users (and growing), an audience that most of us can only get in a dream.
There are two ways to ‘move’ your content on LinkedIn: the first is by ‘republishing’ old content. If you already have a blog in progress, do not hesitate to share those articles and posts again with the entire LinkedIn audience.
You can also write new content to LinkedIn through your publishing network.
Why is this important?
The main reason is highlighted in the chart below:
Professionals are on LinkedIn looking for quality content in their niche. If your brand can provide content with a hook, practical and interesting, you can open yourself to a lot of new leads and show you as an expert in the industry.
#2. Optimize your profile
Do not forget: LinkedIn operates like any online search engine, so if you want your brand to appear at the top of the listings in related searches, you have to optimize your profile.
First of all, be concrete. You already know the sector in which your business operates, so let it go, talk about what your brand is doing and use industry keywords. This is especially important in titles and headings.
Second, be sure to include relevant links and contact information. Include your business website, phone number, and other social networking accounts, as well as any other information that helps you contact you more easily.
Lastly, do not forget to make it attractive. Be creative, include a good photo of you that highlights your personality. Many profiles are boring and unnatural. If you can show an original point about yourself in relation to your business, you will stand out.
#3. Create a group
Anyone can create a group on LinkedIn and that is one of the best ways to place your brand as a leader in your industry or niche. It is more appreciable in the long run and you will have to spend time each week, but you can report great benefits (let alone big leads).
It would be great for you to have a group that speaks directly to your ideal clients. In this way, your brand would position itself as the leader of a group that has been created to help people, who are precisely your potential customers.
Once you’ve created the group, reserve weekly time to populate it with relevant content (not just your own content!) And invite leads from your niche to the group.
If you are able to follow a good maintenance schedule within the group, you can also start building relationships with members that could become leads.
#4. Send a contact request
It seems obvious, but many businesses just do not.
Remember: LinkedIn is a social channel, so connecting with others is your reason for being. But at the same time, that does not mean that you have to connect with anyone.
The goal is to increase your leads, so you have to be selective with the users you would like to connect with. They must be people who fit into your idea of ‘ideal client’. The chances are that a user who does not look like a potential customer will end up being.
Once you’ve already found your ideal leads, send them a contact request. But do not use the basic text that LinkedIn provides, you have to write a personalized note. It does not have to be long, between 150 and 250 word is fine: the chances of the invitation being accepted are much greater.
And once you’re in touch, you can start working on developing a closer relationship for future business.
#5. Display a call to action
It never hurts to try out certain offers on LinkedIn to see if they work. There are two spaces where you can do this mainly: in your profile and in your content.
In your profile, you can launch an offer, indicate that they have a free 15-minute trial and direct visitors to your website, where they must register to enjoy the offer. Or you can also enter your phone number and wait for your leads to call you.
You can also place a call to action at the bottom of all the content you post. Do not be afraid to include one or two small phrases with a link to your website and a request to click on the link. This can lead to a registration form or a related blog post.
There are a number of ways you can try to include these small calls to action, which will bring you direct leads and maybe new conquests. Over time, you’ll be able to see which ones work best and what kind of potential leads respond to them.
These are just a few small things you can do to improve your LinkedIn lead generation.
Now, there are many opportunities for brands that are willing to spend some time building a positive reputation on LinkedIn. Keep working on improving your presence and soon begin to notice new quality leads and steady.
Are you on LinkedIn right now? What have been some of your keys to success?