Your social media management strategy can include brand awareness, generation of potential customers or loyalty, and all these factors are achieved through excellent writing skills and above all, a lot of creativity in what Social Media for companies is concerned.

In this article, we will see social media tips for companies or online businesses with which you can refine your communication and achieve your target social media KPI.

10 social media tips for companies to consider in 2018

1. Informal voice

First, you need to perfect your brand voice. What are the values of your brand and how will you transmit them through social networks?

Understand that your social media accounts for companies should not be a replica of your website. Even if you are a serious corporate brand, you should soften your tone and make it more informal. Remember that people use social networks to connect with friends and it is more or less what they will look for in your company page. If not, they would simply visit your website.

Also, be clear that your tone should conform to each social network. Taking a quick look: Linkedin is a professional network in which you must behave as such, Facebook is considerably less formal and Twitter has nothing serious about it.

  • Avoid long or gimmicky sentences
  • Do not just talk about business
  • Do not use a long word if you can use another shorter one

2. Short and simple message

Social networks are not the place for deep reflections or long stories. Although Facebook gives you 400 characters, do not use them all! The optimal length of a post on Facebook is 40 characters and, from that size, the interaction decreases. Some of the most shared posts are only 11 words and incorporate videos and emojis.

If you want to share a blog or story with your readers, enter it briefly and include a link to it.

  • Your social networking page is a great place to link to your blog
  • Use icons to illustrate your ideas instead of explaining them in long sentences
  • Enter your links, videos or infographics with few words

3. CTAs

Your CTA or call to action is something you should keep in mind each time you write for your brand.

Does this mean you have to be constantly doing promotion? No. But your goal is for your fans to interact, whether to read your article, watch a video, join a conversation, share a post or attend an event.

A good formula for a publication in social networks is to start with a question that invites reflection for your followers to react.

  • Be blunt and direct with your CTAs
  • Ask a short question or a shocking statement to arouse interest
  • Do not confuse your followers by asking too many actions

4. Personal touch

Concentrate on using pronouns like “we,” “me,” “you” … instead of “the company,” “the customer,” or “the team.” Remember, you are trying to build connections and generate engagement.

Write as if you were talking directly to each fan and you will see a much better interaction rate. Respond to each user by name to get a closer and personal treatment.

  • Explain to your CEO why informal language works best in social media for companies
  • Adjust your style and words to adapt to each social network
  • Speak directly with each user to improve your interaction rates

5. Analysis of the audience

You can be the best writer in the world, but if you do not analyze your audience, your publications will not have the impact you want.

To write well you need to know who you are writing to. Understand your interests, lifestyle, and values. The more you know about them, the easier it will be to write for them.

  • Create a person type of your target audience and never forget who you are talking to
  • Include real data in your publications
  • Adapt your language to your audience

6. Break score rules

Writing on social networks is not like writing a thesis. This means that you can break some traditional rules when it comes to creating social media publications for companies. Here are some examples that go against the grain:


It’s okay to forget punctuation marks or use abbreviations to save in characters.


Unlike email or web text where capitals are considered rude or aggressive, they can be used in social networks. Add capital letters to generate emotion, the same happens with exclamation marks. Yes, in moderation.


Label words or replace them with icons. In fact, if you do not use emojis, you’re probably losing engagement.

  • Incorporates hashtags, especially on Twitter and Instagram
  • Just because you have a long character limit does not mean you should use it
  • Breaking some spelling rules is not the end of the world

7. Set a response style

Publishing updates are only part of your job as a social media administrator for companies.  You also need to answer specific comments from your fans.

This is where you really need to understand the voice of your brand and how you will respond to users. Are you a blatant brand that likes to waver fans? Are you the direct brand that answers all the questions? Either way, it is important that your social media management team receive this information and answer the questions in the same style.

  • Your answers should follow the style of your brand
  • Your answers should be educated and informative
  • Do not be afraid to pass the clients to your support team, just make sure they communicate properly.

8. Check spelling and grammar

It does not matter how fun your brand is, how casual you want to be, or how many abbreviations you use. Bad spelling and grammar will give your audience a bad impression. It is not the same to skip a comma than to misspell certain words.

If you are segmenting and publishing in different languages, be sure to check the publications before publishing them. It is important to be clear about what to do if your social media audience speaks multiple languages.

  • Do not trust too much in the spell checker
  • Check your translations when you use multiple languages
  • Do not rush, read your content well before publishing it

9. Write flashy titles

You can have the best product in the world, but without a name that engages, you will not sell any. In the same way, choosing the title can boost or ruin your publication.

This is especially true in the world of technology where you need to summarize the functionality of a product in a few words to make it stand out. A good description can be fun or informative, depending on your brand, but you need to summarize the product and create intrigue.

  • You do not need to write pages and pages about your product, just enter it
  • Includes a link to buy or view the product
  • Keep your sentences short and convincing for greater impact

10. Joy!

Unless you administer the social networks of a funeral home, you must maintain an optimistic and positive tone in your posts.

It can be complicated, especially when you have a bad day, but you need to put on your brand suit and be happy. Your updates, titles, and descriptions should be exciting, inspiring and positive to encourage your fans to take action.

  • If you have a comment on your social profile, answer it publicly
  • Use positive words to inspire users to take actions
  • Do not let negative emotions seep into your posts or responses

Getting used to properly managing social networks can take a while, but it’s also fun. If you manage the social profiles of your brand, you can also see it as an opportunity to overcome some limits and get to know your community. If you have just created the social networks of your brand, you can give them a little initial boost by using social media advertising.

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